ITALIAN JOURNAL OF SOCIOLOGY OF EDUCATION

This article looks at the experience of health promotion with regard to higher education and university social responsibility. The authors acknowledge the necessity and demand for work and education on health, care and “self-care” within the context of higher education through the identification of elements that appear mostly in youth culture but also in society as a whole. The article reflects the experience of the Vice-Rector’s Office for Social Participation from 2007 to 2012 in a regulatory and social context that promotes health and interaction with universities and, externally, with public administration, private companies and society, as well as a number of activities within the framework of health promotion. It explains the impact of this abroad and the consequences for the Pablo de Olavide University, Seville’s public university, of external interaction with the administration of the Autonomous Community of Andalusia and other national and international entities. Finally, it reflects on what was accomplished and the challenges pending.