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Born to buy. The socialization of young consumers

TitleBorn to buy. The socialization of young consumers
Publication TypeJournal Article
Year of Publication2014
AuthorsSecondulfo D
Secondary TitleITALIAN JOURNAL OF SOCIOLOGY OF EDUCATION
Volume6
Issue3
Pagination26-40
Date Published10/2014
PublisherPadova University Press
Place PublishedPadova, IT
ISSN Number2035-4983
Keywordschildren, consumption, family, marketing
Abstract

The aim of this essay is to analyse how children are socialized as consumers by retail areas. It draws on the tradition in media studies that focuses on advertising aimed at young consumers, supplementing it with the socialization strategies established in the same sales areas. The background to the study is provided by reflections about the evolution of these outlets and the convergence towards the recreational model, and considerations regarding the implosion of senses and functions both in the shopping experience and the places where it is carried out.

URLhttp://ijse.padovauniversitypress.it/2014/3/3
DOI10.14658/pupj-ijse-2014-3-3
Paper: